Name: Take #23: Continuing the Conversation
Uploaded: 2026-11-13T14:41:11.681Z
Duration: 31 s
Channel: The Many
Description: Alli Adamonis discusses how clients increasingly prefer earned work over bought work, seeking culturally relevant and participatory campaigns that continue conversations rather than one-off TV spots. Modern agencies must capture multiple content pieces beyond traditional television advertising to meet client expectations.

Take #23: Continuing the Conversation

The Many · Nov 13, 2026 · 1 min

Transcript

00:01
Absolutely. I think when clients are asking for earned work versus bought work, they're looking for more participatory, culturally relevant work that is not a flash in a pan. It's going to continue a conversation. I think clients are absolutely moving away from wanting just a single TV spot. I always say, if I go on set and only capture a TV spot, we failed as an agency.

About this video

Clients prefer earned, participatory, and culturally relevant work that fosters ongoing conversations, moving away from single TV spots. The speaker believes an agency fails if its efforts on set only result in a single TV spot.

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The Many

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Summary

Alli Adamonis discusses how clients increasingly prefer earned work over bought work, seeking culturally relevant and participatory campaigns that continue conversations rather than one-off TV spots. Modern agencies must capture multiple content pieces beyond traditional television advertising to meet client expectations.