Take #44: Agency Titles
The Many · Nov 13, 2026 · 1 min
Transcript
- 00:01
the future of agency titles changing should be now. That's why we created the idea of connections in terms of it's a process that different people can come into. You should be expected to be engaging with all those different lanes, but also learning and kind of picking up pieces of them for yourself. So, I absolutely see a world where because of how we're getting to great stuff, agency titles and agency roles are changing. I see that on the client side too. Gone are the days or gone should be the days of big corporate organizations that you've got people that are stuck in these silos. The best CMOs right now are actually breaking down those silos and relying less on job descriptions and asking more for critical thinking.
About this video
Agency titles and roles are evolving towards a "connections" model, encouraging individuals to engage with diverse areas and learn from them, rather than being confined to traditional silos. This shift is also occurring on the client side, with CMOs breaking down organizational barriers and prioritizing critical thinking over strict job descriptions.
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