Take #58: Make a Unique Statement: Original cover

Take #58: Make a Unique Statement: Original

Curated byThe Many4 cardsUpdated Nov 2026
Your competitors are a terrible creative brief. If the strategy starts with “they did this, so we should too,” you’ve already given away the most interesting part: your own point of view. I’d rather make something only this brand could make. What brand always feels unmistakably like itself to you? @The Many Take 058 / The Many Takes #TheManyTakes #Creativity
Take #58: Make a Unique Statement: Original
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Take #58: Make a Unique Statement, Not a Copy

Jeremiah Wassom of The Many on why copying competitors says you're just as good as everyone else, and why your brand needs its own point of view.

2 min read
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Jeremiah Wassom | LinkedIn
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Jeremiah Wassom | LinkedIn

Jeremiah Wassom is a 20-year creative professional with experience in agency, freelance, and brand-side roles. Based in Los Angeles, he is passionate about his work and has built a network of over 500 connections on LinkedIn.

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The Many — The Participation Company™
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The Many — The Participation Company™

The Many is a company focused on active participation in various fields, emphasizing engagement over passivity. They strive to create impactful experiences that encourage collaboration and involvement.

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The Many