Take #16: Be Silly! Be Original cover

Take #16: Be Silly! Be Original

Curated byThe Many4 cardsUpdated Oct 2026
Serious brands are allowed to be silly. Some of the smartest clients I’ve worked with know when to loosen their grip. Fun, weird, cheesy, experimental, whatever actually fits the brand. Giving people room to play with you can create a lot more love than trying to control every interpretation. What brand has earned the right to be a little ridiculous? @The Many Take 016 / The Many Takes #TheManyT
Article

Serious Brands Are Allowed to Be Silly: Lessons From Taco Bell

Jeremiah Wassom on why the bravest and smartest clients loosen their grip and let people play with their brand.

3 min read
The Many
Jeremiah Wassom - The Many | LinkedIn
linkedin.com
Jeremiah Wassom - The Many | LinkedIn

Jeremiah Wassom is a 20-year creative professional with experience in agency, freelance, and brand-side roles. Based in Los Angeles, he is passionate about his work and has built a network of over 500 connections on LinkedIn.

The Many — The Participation Company™
themany.com
The Many — The Participation Company™

The Many is a company focused on active participation in various fields, emphasizing engagement over passivity. They strive to create impactful experiences that encourage collaboration and involvement.